We use your personal data in compliance with the European Data Protection Regulation and the Federal Data Protection Act. With this data protection declaration, we inform you about which personal data is collected from you and stored when you visit our website and use our online shop. You will also receive information on how your data is used and what rights you have with regard to the use of your data:

1 purpose and legal basis of the processing of personal data

Your personal data is processed for the following purposes and on the following legal basis:

1.1 contractual relationship according to Art. 6 para. 1 lit b DS-GVO.

We process the personal data voluntarily provided to us (name, address, date of birth, e-mail address) in accordance with Art. 6 Para. 1 lit. b DS-GVO for contractual order processing, for opening a customer account or in the context of pre-contractual measures.

1.2 Legitimate interest according to Art. 6 para. 1 lit. f DS-GVO

Based on a legitimate interest according to Art. 6 para. 1 lit. f DS-GVO, we process the necessary data for the following purposes:

• For order processing and for the handling of promotions, we may forward the necessary data to specialised service providers (IT, payment and logistics service providers, suppliers, call centres, parcel delivery services, lettershops) and for administrative activities within our company. The data may only be stored and used by the service providers for the fulfilment of their tasks. Insofar as commissioned processing is involved, the processing is carried out in compliance with the regulations for commissioned processing in accordance with Art. 28 DS-GVO.
• We process the address and order data for our own advertising purposes, market and opinion research purposes, competitions as well as for advertising offers from our partner companies from various sectors (donation organisations, financial service providers, etc.) and carry out advertising scoring for interest-based advertising. Of course, you can object to the use of your data for advertising/scoring or for market and opinion research purposes at any time. A notification in text form to the contact data mentioned under point 6 (e.g. e-mail, fax, letter) is sufficient for this purpose.
• The e-mail address and telephone number are used for communication within the scope of order processing (order and dispatch confirmation, queries, delivery notification, processing of supplier complaints). If the goods are delivered by our shipping service providers (in particular DHL), we will pass on your e-mail address to the shipping service provider for communication in the context of the delivery. You can object to the use of your e-mail address at any time. A message in text form to the contact data mentioned under point 6 (e.g. e-mail, fax, letter) is sufficient for this purpose.

2 Use of data for advertising purposes

2.1 Newsletter

By registering for our newsletter, you will be regularly informed about current offers, competitions, voucher campaigns and partner offers from the company (Cprime UG). To register for the newsletter, the person must be at least 16 years old. The personal data collected when registering for the newsletter with your consent in accordance with Art. 6 Para. 1 lit. a DS-GVO will be used to send the newsletter, to process your enquiries and for targeted product recommendations based on a legitimate interest in accordance with Art. 6 Para. 1 lit. f DS-GVO. For statistical purposes, we evaluate anonymously which links were clicked in the newsletter. The email address is not passed on to third parties, but is only used for sending our own newsletter.

You can revoke your consent to receive the newsletter and to the processing of your data at any time via the unsubscribe link in the newsletter or info@touchthelimit.de.

2.2 Individual advertising for you

Information that we receive from you helps us to improve and personalise your shopping experience. We use existing information for this purpose, such as receipt and read confirmations, order history, service history, date and time of your visit to the homepage, products you have viewed. We use this information exclusively in pseudonymised form. The legal basis for this is Art. 6 para. 1 lit f DS-GVO. By analysing and evaluating this information, it is possible for us to improve our websites and our Internet offer and to send you advertising that could actually interest you. In this context, we send you product recommendations by e-mail.

2.3 Product recommendations by e-mail

If we have received your e-mail address in connection with an order and you have not objected to this, we reserve the right to regularly send you offers from our product range by e-mail on the basis of § 7 para. 3 UWG.

You will receive these product recommendations from us regardless of whether you have subscribed to a newsletter. In this way, we want to send you information about products from our range that may be of interest to you based on your last purchases from us. If you no longer wish to receive product recommendations or promotional messages from us, you can object to this at any time. A message in text form to the contact details mentioned under point 6 (e.g. e-mail, letter) is sufficient for this. Of course, you will also find an unsubscribe link in every e-mail.

3 Storage period of the data

We store the data as long as they are required for the respective processing purposes (e.g. contract processing, warranty, advertising purposes) and for the fulfilment of the commercial and tax retention regulations according to Art. 6 Para. 1 lit. c DS-GVO and § 257 Para. 1 HGB and § 147 Para. 2 AO.

4 Data transfers to third countries

The processing of data generally takes place in Germany or countries of the European Union. Insofar as processing in third countries is planned in certain cases, processing will only take place if the adequacy of the level of data protection in the third country has been determined by the EU Commission in accordance with Art. 45 DS-GVO or on the basis of the EU standard contractual clauses.

5 Person responsible for the processing of personal data

The controller for the processing of personal data in accordance with the General Data Protection Regulation is Cprime UG, Alt-Reinickendorf 56-57, 13407 Berlin, represented by the Managing Director Gang Xiao.

6 Rights of information and complaint

According to the Basic Data Protection Regulation, you have the right to free information about your stored data and, if applicable, the right to correction, deletion, restriction of processing, data transferability and to object to your stored data. Please contact Cprime UG, Alt-Reinickendorf 56-57, 13407 Berlin or send us an email to info@touchthelimit.de.

In addition, you have the right to lodge a complaint about data protection with the supervisory authority responsible for us.

7 Information about your right to object according to Art. 21 DS-GVO

You have the right to object at any time to the processing of personal data relating to you that is carried out on the basis of Art. 6 (1) f DS-GVO for reasons that arise from your particular situation.

In addition, you have the right to object at any time to the processing of personal data for direct marketing purposes.

A notification in text form to the contact details mentioned under point 6 (e.g. e-mail, letter) is sufficient for this purpose.

8 Data security

We protect the privacy of the users of our website and the connected systems by technical and organisational measures. To ensure the secure transmission of personal data, we use the SSL encryption protocol. This procedure is successfully used throughout the World Wide Web. All personal data (name, address, payment details, etc.) are thus encrypted and transmitted securely on the Internet. You can recognise by a symbol (closed padlock) in the window bar of your browser that you are in a secure area.

9 Use of cookies

When you visit our website, information is stored on your browser in the form of a cookie (small text files). The legal basis for this is Art. 6 para. 1 lit f DS-GVO. Information about your use of the website is stored in this (identification ID, date of visit, etc.). By using cookies, we make it easier for you to use our online offer through various service functions (such as recognition of previous visits) and can thus better tailor the internet offer to your needs. Cookies from the following providers may be in use:

• CommandersAct
• Google Analytics
• Google Adwords
• Doubleclick
• BING Ads
• Criteo
• Google Remarketing
• facebook
• Shopping24
• Everysize
• Shopzilla
• Cheaper
• Affilinet
• FitAnalytics
• Bunchbox
• Epoq
• Dynamic Yield
• intelliAd Trackings
• Selligent

You can prevent cookies from being saved and delete existing cookies by making the appropriate settings in your browser. The help function of most browsers explains how you can make these settings. However, if you do not accept cookies, this may impair the service functions of the Internet offer. We therefore recommend that you leave the cookie function switched on.

We use third-party cookies for retargeting and remarketing technologies to optimise our website and for interest-based marketing purposes. The stored surfing behaviour is analysed using an algorithm so that targeted interest-based product recommendations can then be displayed in the form of advertising banners or advertisements on third-party websites. The pseudonymised usage profiles are not merged with personal data about the bearer of the pseudonym without the separate express consent of the person concerned.

Comprehensive information on how to deactivate cookies on a variety of browsers can be found on the following websites: youronlinechoices, Network Advertising Initiative and/or Digital Advertising Alliance. You will also find information on how to delete cookies from your computer and general information about cookies:

www.youronlinechoices.com/ch-de/praferenzmanagement

optout.networkadvertising.org/?c=1#!

optout.aboutads.info/?c=2#!

9.1 Doubleclick by Google

Doubleclick by Google is a service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Doubleclick by Google uses cookies to present you with relevant advertisements. A pseudonymous identification number (ID) is assigned to your browser in order to check which ads were displayed in your browser and which ads were called up. The use of Google DoubleClick cookies only enables Google and its partner websites to serve ads based on previous visits to our website or other websites on the Internet. The Google DoubleClick cookies do not contain any personal data. Occasionally, the cookie contains an additional, anonymised identifier to identify a campaign with which a user has previously come into contact. This excludes the possibility of drawing conclusions about the web behaviour of a specific person.

The information generated by the cookies is transferred by Google to a server in the USA for evaluation and stored there. Google participates in the Privacy Shield programme of the European Union and the United States. The data collected is only evaluated for statistical purposes and in anonymised form. A transfer of data by Google to third parties only takes place on the basis of legal regulations or within the framework of commissioned data processing. Google will not combine your data with other data collected by Google. Exceptionally, however, there is the possibility if you are actively logged into your Google account.

You can prevent the collection of the data generated by the cookies and related to your use of the websites to Google as well as the processing of this data by Google by making the appropriate settings under the following link www.google.com/settings/ads.

9.2 Google Adwords and Conversion Tracking

This website uses the online advertising programme “Google AdWords” and, as part of Google AdWords, conversion tracking. The cookie for conversion tracking is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your computer system. These cookies lose their validity after 14 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we will be able to recognise that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Cookies can therefore not be tracked across AdWords customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in the tracking, you can object to this use by deactivating the Google conversion tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics.

You can obtain further information about Google’s data protection policy at the following Internet address: www.google.de/policies/privacy/

9.3 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

In the event that IP anonymisation is activated on this website, however, your IP address will be truncated beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The processing for these purposes is carried out on the basis of a legitimate interest in accordance with Art. 6 Para. 1 lit. f DS-GVO. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link tools.google.com/dlpage/gaoptout?hl=en.

Please note that this website uses Google Analytics with the extension “_anonymizeIp()” and therefore IP addresses are only processed in abbreviated form in order to exclude direct personal references.

9.4 Facebook Custom Audiences

This website uses the retargeting tag Website Custom Audiences of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. With Website Custom Audiences, the Facebook cookie is addressed. For more information about the scope and purpose of the data collection and the further processing and use of the data by Facebook, as well as your setting options for protecting your privacy, please refer to Facebook’s privacy policy, which can be found under Facebook Website Custom Audiences (click here) and Facebook Privacy (click here). If you do not wish any data to be collected via Custom Audiences or wish to object to the use of Facebook Website Custom Audiences, you can deactivate this here.

10 Social Plugins

Our website uses social plugins from the social networks Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA , Twitter, Inc, 795 Folsom St, Suite 600 San Francisco, CA 94107, USA , Google Inc, 1600 Amphitheatre ParkwayMountain View, California, 94043, USA , Pinterest, Inc, 635 High Street, Palo Alto, CA, USA and Instagram.

The plugins are located on our product page and are deactivated in the initial state. If you click on the respective button, you will be asked to register with the social media provider in a new window. In this case, a cookie will be placed on your computer. If you do not click on the button or are not logged in to the social media provider, no cookie will be placed on your computer.

If you are a user of the respective social media provider and are logged in and click on the button, this information is transmitted to your profile with the respective social media provider. If you interact with the plugins, for example by clicking the Facebook “Like” button or posting a comment, the corresponding information is transmitted from your browser directly to the social network and stored there. The purpose and scope of the data collection and the further processing and use of the data by the providers as well as your rights in this regard and setting options for protecting your privacy can be found in the privacy notices of the following providers:

Facebook: http://www.facebook.com/policy.php

Google+: http://www.google.com/intl/de/+/policy/+1button.html

Twitter: http://twitter.com/privacy

Pinterest: http://about.pinterest.com/privacy

Instagram: http://instagram.com/about/legal/privacy/#